     Sports Mgmt. CoursesThe COEMBA is a two-year masters level program with specialization in Event or Advertising & Media or Public Relations or Sports Management or Hospitality. Along with the additional facility of UGC Approved MBA and Masters Degrees, the COEMBA is the ultimate industry-ready programmed in the field. Similarly, COEM undergraduate courses in the above fields can now be made more powerful with UGC Bachelors Degrees both BBA and BA degrees. Why Sports Management? COEM's School of Sports Management operates from our Koregaon Park Campus; while classes are conducted at both campuses. It is quite fascinating to trace the origins of Sports Management as it evolved into the high flying career option that it is today. Sports has been around for thousands of years; and obviously therefore, so has sports management. However, since sport was an amateur activity, the management of it was confined to coaching methodology & equipment. Since becoming 100% professional a couple of decades ago, the management of sport has ballooned, rather than evolved. 'The need of the hour is no more sport itself, but the effective management of it.' Today, the subject is studied across the world, with 1,480 universities offering the subject as a degree or a major part thereof. Sports management in India is a new field. The entry into India of international football clubs like Liverpool; the I-League & Pune FC; the Commonwealth Games; India’s first individual Olympic gold; ATP Tennis; the IPL; Formula 1 racing etc. all of these has caused a spurt over the last two years. This has created a gold rush – not just for medals but in terms of money as well. The fact is that we are not going to produce world beating sportspeople without having world beating sports management. The need of the hour is no more just sport itself, but the effective management of it. The growth projected is 1000% over the next five years . The Sports Management Scenario Sports management has come of age. No more limited to inter-school tournaments, the business has grown to an approx. Rs. 60,000 crores, where it has doubled in size over the last two years. In fact, recently two of the ten IPL teams sold for a combined value of over Rs. 3,000 crores. By these standards, the value of the ten IPL teams alone works out to over Rs. 15,000 crores! The IPL is now being touted as an annual billion dollar event. 'The sports management industry in the UK is bigger than their auto industry.' Sports management has come to India in much the same way that it straddles the lofty perches of the world. No more just limited to cricket, Sports management is now a complex game and covers all the following areas from sports development to coaching to media & PR as illustrated on page 7 of this booklet. Students often forget that sports management has two distinct sections: Competitive Sport and Recreational Sport. Recreational Sport involves the masses. People start playing sport as a recreational activity from about two years of age and continue till they retire! Recreational sport includes not just Gulli Danda & chess, but also fast maturing adventure sports like cross country cycling, rallying, trekking, white water rafting. It also includes gully cricket & chess, as well as fitness & gymnasiums. Competitive sport covers both Professional Sport and Amateur Sport. Amateur sport is conducted up to college levels and even in corporate houses. So, how big can the whole biz get? Well, for starters, consider this: the sports industry in the UK is bigger than the auto industry. So, if we compute the potential size of the auto industry in India; well, the sports management industry could conceivably become larger than Rs. 50,000 crores in the very near future. Leading the sports management industry are sporting events companies which run the event from planning & design till its execution. Sporting events could include not just the large open tournaments like FIFA World Cup or Wimbledon but also inter corporate contests, inter school competitions and local events. There are also many smaller companies which manage only the marketing and promotion part of a sports event and even others who only manage the technicalities. Sports education is beginning to develop in India. As the economy grows and expands, there will be greater awareness of fitness and personal health and that will require trained personnel at both the elite as well as the lower levels. The way we think of sports has drastically changed over the years. Previously, sport was 'just a game'; today it’s serious business. Indeed, sports provide serious entertainment and big business in this country, and sports managers are crucial to ensuring that the players, fans, coaches, and financial backers coexist peacefully. The sports goods industry in India is largely concentrated in the small scale sector. However, over the years it has grown and the sports goods export market alone is pegged at a potential of Rs. 500 crores . COEMBA – Sports Management (COEMBA – S) Course Eligibility Graduate degree in any discipline. OR proof of completion of 16 years’ schooling. Students who have appeared for their final degree examinations are eligible to apply. Exceptions: Students who have passed Class XII level and whose age exceeds 25 years on 01 June, 2010; with a minimum of five year’s full time work experience. Course Description The COEMBA – Sports Management is a two – year; full time; career oriented; post graduate course; with a specialization in events. UGC approved courses available. A student pursuing this course will not be able to pursue any other part time or full time study. Dual Specializations for COEMBA -S Apart from the specialization in events, dual specializations (majors) available are: For more details see our page on dual majors.
Note: COEM reserves the right to change/ alter subjects & papers/ timings at any point in time, in line with improvements in course content/ teaching logistics. COEMBA can be availed of along-with UGC approved degree. One Year Advanced Courses Course Eligibility A) APGP 1-Year Full Time (Advanced) Post Graduate Program (Sports Management): (UGC Diploma available) Graduate degree in any discipline. OR proof of completion of 16 years’ schooling. Students who have appeared for their final degree examinations are eligible to apply. Exceptions: Students who have passed Class XII level and whose age exceeds 25 years on 01 June, 2010; with a minimum of three year’s full time work experience. B) ADSM 3-Year Full Time (Advanced) Program in Sports Management: (UGC Degree available) Class XII/ HSC or equivalent. OR proof of completion of 12 years’ schooling. Students who have appeared for their final examinations are eligible to apply. Exceptions: Students who have passed Class X level and whose age exceeds 21 years on 01 June, 2010; with a minimum of two year’s full time work experience. Dual Majors Apart from the specialization in event management, dual specializations (majors) available are: For more details see our page on dual majors. Subjects & Papers: Full Time Courses in Sports Management A) APGP (E) Post Graduate
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Assignments & Project Work Note: COEM reserves the right to change/ alter subjects & papers/ timings at any point in time, in line with improvements in course content/ teaching logistics. COEMBA can be availed of along-with UGC approved degree. B) ADEM (E): Undergraduate
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Assignments & Project Work Note: COEM reserves the right to change/ alter subjects & papers/ timings at any point in time, in line with improvements in course content/ teaching logistics. COEMBA can be availed of along-with UGC approved degree. Part Time Courses Course Eligibility A) PGDSM 1-Year Part Time Post Graduate Diploma in Sports Management: Graduate degree in any discipline. OR proof of completion of 16 years’ schooling. Students who have appeared for their final degree examinations are eligible to apply. Exceptions: Students who have passed Class XII level and whose age exceeds 25 years on 01 June, 2010; with a minimum of two year’s full time work experience. B) DSM 1-Year Part Time Diploma in Sports Management: Class XII/ HSC or equivalent. OR proof of completion of 12 years’ schooling. Students who have appeared for their final examinations are eligible to apply. Exceptions: Students who have passed Class X level and whose age exceeds 21 years on 01 June, 2010; with a minimum of two year’s full time work experience. Course Description A) 1-Year Part Time Post Graduate Diploma in Sports Management: Course Code: PGDSM B) 1-Year Part Time Diploma in Sports Management: Course Code: DSM Dual Majors Apart from the specialization in event management, dual specializations (majors) available are: Subjects & Papers: A) 1-Year Part Time Post Graduate Diploma in Sports Management: Course Code: PGDSM
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Assignments & Project Work Note: COEM reserves the right to change/ alter subjects & papers/ timings at any point in time, in line with improvements in course content/ teaching logistics. PGDEM can be availed of along-with UGC approved diploma. B) 1-Year Part Time Diploma in Sports Management: Course Code: DSM
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Assignments & Project Work Note: COEM reserves the right to change/ alter subjects & papers/ timings at any point in time, in line with improvements in course content/ teaching logistics. Short Term Course: Certified Sports Manager: Topics
Note: COEM reserves the right to change/ alter subjects & papers/ timings at any point in time, in line with improvements in course content/ teaching logistics.
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