     COEMBA – Advertising & Media (COEMBA – M)The COEMBA is a two-year masters level program with specialization in Event or Advertising & Media or Public Relations or Sports Management or Hospitality. Along with the additional facility of UGC Approved MBA and Masters Degrees, the COEMBA is the ultimate industry-ready programmed in the field. Similarly, COEM undergraduate courses in the above fields can now be made more powerful with UGC Bachelors Degrees both BBA and BA degrees Why do an MBA in advertising & media? The answer to that question starts with, why do an MBA? Its simple, an MBA makes you a potential manager. It takes you ahead of others, by imparting critical managerial skills to the student. Skills that make a professional. In your chosen career. So, why a COEMBA in advertising & media? When the MBA boom began around 1994-95; it was in response to the demand for formally trained managers. This demand was because the economy began to boom, in response to economic liberalization. Fifteen years ago the demand was for an MBA, but what companies now realize is that most MBA courses train you in general management skills – they do not teach you the key industry specific skills. To understand this better, let’s look at the following examples. If you do a normal MBA, you will learn general skills pertaining to management like finance, marketing, operations etc. What you will not learn is industry specific skills and knowledge. For example, if you join General Motors, you won’t know much about making and selling motor cars! The same applies to if you join a hotel, or a soft drink company etc. Thus, when you join such companies, you still have to undergo product and industry specific training. This is why most good MBA colleges have started offering industry specific management courses. For example, you can now do a MBA in telecom management, hospital management, hotel management, forest management, insurance management, banking management, communication management, media management, event management, IT management, just to name a few. The course material for most MBAs was prepared over ten years ago; whereas most of today’s powerful media did not exist back then! In short, the COEMBA gives you a head-start. While others are still grappling with the details of the business and its concepts; the COEMBA student is ready for take-off, literally! Thus the COEMBA – Advertising & Media prepares you completely for a career in the media industry – something which no other ordinary MBA course in the country can prepare you for. Course Eligibility Graduate degree in any discipline. OR proof of completion of 16 years’ schooling. Students who have appeared for their final degree examinations are eligible to apply. Exceptions: Students who have passed Class XII level and whose age exceeds 25 years on 01 June, 2010; with a minimum of five year’s full time work experience. Course Description The COEMBA – Advertising & Media is a two – year; full time; post graduate management course with a specialization in advertising & media. UGC approved courses available. A student pursuing this course will not be able to pursue any other part time or full time study. Dual Specializations for COEMBA - M
Dual specializations (majors) available are: Subjects & Papers: COEMBA - M
Note: COEM reserves the right to change/ alter subjects & papers/ timings at any point in time, in line with improvements in course content/ teaching logistics. COEMBA can be availed of along-with UGC approved degree. |
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