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CERTIFIED MEDIA COURSES

1. Certified Public Relations Professional

2. Certified Advertising Professional

3. Certificate in Mass Communication

4. Certificate in Journalism & Creative Writing

Benefits of Certified Courses:

COEM offers Three-Month Part-Time Certificate Courses in specialized subjects. These certified courses are designed to benefit the following students:

• Those who wish to gain a basic awareness of the media business

• Those who wish to improve their resume with an additional area of study

• Those who are not yet certain that they want a career in media

• Those who have time constraints

• Practicing media, advertising managers

• Corporate executives interacting with the media.

• Advertising/ PR agency executives

• Those who wish to set up their own PR/Advertising business

COEM announces its 14th batch of short term courses commencing June 2010.

Eligibility:

For all certificate courses, any student above 16 years of age or who has passed a Class X level examination; is eligible for admission to the course.

Class Timings:

Classes are conducted on a part time basis, four days/ week; 2 hours/ day. Batches are available in the morning, afternoon and evening slots, on a first come first served basis.

Practicum:

In order to obtain the certification, the student has to undergo a minimum of 5 practical assignments, which are arranged for by the college. The Course content also includes assignments & case studies, projects.

Certified PR Professional: Subjects
Corporate Communication PR Tools
Consumer Behaviour Sponsorship and Endorsements
Media Concepts Client Servicing
Crisis Management Industry Overview & Marketing

Certified Advertising Professional: Subjects
Corporate Communication Agency Management
Consumer Behaviour Client Servicing
Media Planning Events and Promotions
Advertising Production Media Concepts

Certificate Course in Mass Communication: Subjects
Corporate Communication Introduction to PR
Advertising      Basic Marketing Concepts
Media Classification The News Media
Journalism Media Concepts

Certificate Course in Journalism & Creative Writing: Subjects
Corporate Communication Media Relations
The News Media Media Concepts
The Newspaper Reporter Anchors & Jockeys
Script & Copy Writing Creative Skills

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